The service sector in Colombia has enormous growth potential; hence, it has become one of the country's best commercial bets. The sector has accounted for a significant share of the GDP in recent years, including the construction sector, with a contribution towards the GDP in 2010 of 68.5% and a contribution in jobs of 66.9% in the same year.
According to the IMD (2011), Colombia has the highest rate of availability of qualified labour in Latin America and more than 85,000 graduates in technical and professional careers related to administrative and engineering fields, transforming the country into a potential service exporter, offering quality, competitiveness and availability to meet the international demand.