Digital animation and video games
The digital animation and the video games industry in Colombia has great potential to increase its international market share. The industry has creative talent, export experience and capacity, with a good academic availability.
Increased competition among companies as well as more demanding and informed consumers have increased advertising quality and customer interaction standards. In turn, increased smartphone and tablet purchases have led to an increased video game downloads for mobile devices. These two trends further define a demanding potential market in a sector with a good, high quality offering.
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COLOMBIA EXPORTS VIDEO GAMES AND DIGITAL ANIMATION PRODUCTS TO OVER 15 COUNTRIES WORLDWIDE |
| Argentina, Brazil, Canada, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Spain, the Dominican Republic, the United Kingdom, the United States. |
Business Opportunities
- Animated 2-D and 3-D content
- Development of video games for consoles, mobile devices, websites and social networks
- Advertising postproduction
- Animated film production
- Special effects
Competitive Factors
Digital animation and video games
- Availability of human capital in areas such as graphic design, industrial design, visual arts, multimedia engineering, audiovisual and multimedia communication, advertising and marketing, among others.
- Competitive production costs.
- Within its scope of action, the national policy on the development of the digital content industry focuses on fostering creativity, strengthening preproduction processes, building industry-relevant skills and promoting financing mechanisms, among others.
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Development of a joint programme between Pipeline Studios and the National Learning Service (SENA) in 2010 with the aim of training persons in:
- Digital animation
- Moulding and texturing for 3-D art
- Rigging and dynamics for 3-D art
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Lighting and rendering for 3-D art
